Cloud INSIDER

The Virtualization of Media & Entertainment

[fa icon="calendar"] Apr 25, 2019 10:13:31 AM / by Six Nines

Six Nines

NABThere was quite a buzz at the 2019 NAB Show this month in Las Vegas, where we spent four days exploring the colossal convention center, meeting with partners and taking in the sheer enormity of it all. Hosted by the National Association of Broadcasters, NAB Show brings together 100K attendees and 2K exhibitors from 160+ countries to showcase the latest tech innovations shaping the future of what the M&E industry creates and how the world consumes.

From AI, AR and VR to gaming, post production and streaming, the M&E industry was out in full force to share the latest disruptive tech and trends impacting content from creation to consumption. For us, one trend stood head and shoulders above the rest: the full virtualization of developing, managing and delivering content. A true studio in the cloud.

Creating, Managing and Delivering Content in the Cloud

Image from iOS-2Virtualized studio was the overarching theme for the major players at this year’s event, and we were excited to sit down in person with industry-leading partners at AWS Thinkbox, AWS Elemental, Teradici and Qumulo to learn more about their roadmap and see first-hand where the industry is meeting cloud computing.

Advances in editorial and post-production workflows, security concerns and the growing need for scale has driven the M&E industry to become more cloud-friendly overall. In conjunction, cloud leaders and innovative solution providers have made it possible for artists and companies to virtualize workstations and render in a hybrid environment as the demand for new content grows at an exponential pace. So where do resource and time-constrained studios go from here?

What’s Next?

Moving the entire content lifecycle to the cloud – from creation to delivery – will enable shops of all sizes the ability to scale and compete at a tier-one studio level, from both a resource and render capacity. Imagine a push-button, fully configured solution for wholly virtualized workstations and rendering. Imagine if you could attribute expenses directly to a specific project vs. large CapEx spend that applies to all projects. Imagine a true end-to-end solution that solves the whole puzzle. The future is clear. It’s actually here, now, and we couldn’t be more excited to help companies realize their artists’ potential and production capability on a whole new level.

Six Nines has figured out how to help studios of all sizes  from three-person VFX shops to tier-one studios  fully leverage the new wave of cloud computing capabilities for M&E, including high-performing cloud-based artist workstations to virtually infinite render farm size.

Contact us to learn more about how to get started in the cloud faster, dramatically cut your cost to first render, decrease artist idle time and scale on an unmatched level.

 

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Topics: AWS, Cloud Adoption, partner, VFX, Media & Entertainment

Six Nines

Written by Six Nines

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